Mall of America was celebrating their 25th anniversary and we were tasked with putting together a look book to feature key product from their retailers. The concept was to pair products with celebratory party supplies such as balloons or items specific to the mall. The juxtaposition of products and props made for an unexpected collection of images.
CLIENT Mall of America
AGENCY KNOCK, INC.
ROLE ART DIRECTION, CONTENT STRATEGY, CONCEPTING
PHOTOGRAPHER Colleen Gunther STYLIST Liz Gardner