As two companies became one, Post Consumer Brands came to us with a need for a rebrand and new website. I worked alongside Eight Hour Day to develop the corporate branding and art direction. From there, I applied the art direction across twenty brands, giving each brand a unique look and feel, but still making them cohesive. I also art directed a photoshoot where we captured new hero images for the brands. View the website here.
Additionally, I Art Directed a social media campaign for the Post Better Oats Oatmeal brand. Looking at the Oatmeal category, I was overwhelmed with the amount of content that had the same look and feel – cozy wood surfaces, warm colors and a bowl of lumpy oatmeal. I saw this as a huge opportunity to stand out from our competitors and become the modern oatmeal brand. Through research and moodboarding, I created a color palette based off the new premium black packaging—whites, blacks, golds, grays, with pops of color—all of which added a new dimension to the healthy on-the-go meal.
CLIENT POST CONSUMER BRANDS, BETTER OATS OATMEAL
AGENCY BRAVE NEW MEDIA
ROLE DESIGN LEADERSHIP, PHOTOGRAPHY & DESIGN ART DIRECTION, STRATEGY, CONTENT DEVELOPMENT, WEB DESIGN, SOCIAL MEDIA DESIGN, STYLING & PROP SHOPPING
PHOTOGRAPHER Rod Komis, Kelsey Lee Photography
POST RE-BRAND Eight Hour Day