Universal Thread is a denim brand that launched at Target in 2018 and offers guests an extended size run of 00 to 26W. The collection is affordable and offers a variety of on-trend silhouettes, rises, and lengths.
The brand moment welcomes the guest into the floor and mimics the draping fabric quality of denim while also being inspired by feminine curves. Through photography we aimed to feature a variety of shapes, sizes, and diversity to fully represent the guest shopping the brand. We also created navigation and fit signings to help the guest find her perfect style and size with confidence.
CLIENT TARGET
AGENCY KNOCK, INC.
ROLE DESIGN LEADERSHIP, ART DIRECTION, CONCEPTING, PHOTO ART DIRECTION, SIGNING STRATEGY & DESIGN, STORE ENVIRONMENT MARKETING
PHOTOGRAPHERS Tom Schirmacher, Daymion Mardel, Fumie Hoppe, Seiji Fujimoiri, Joshua Pestka, Viki Forshee STYLISTS Alexis Zipp, Marina Munoz, Alison Lewis, Jack O’Connor MAKEUP Tracy Murphy, Rie Omoto, Eric Polito HAIR Gavin Harwin, Romina Manenti, Holly Mills