Each season Target partners with industry designers to create a collection exclusively sold at Target. We were tasked with bringing this shopping experience to life in stores. For both the spring and fall collections, we created designer shops within the space. Color signals each designer, while imagery beautifully captures the energy of the items sold in each collection.
CLIENT TARGET
AGENCY KNOCK, INC.
ROLE DESIGN LEADERSHIP, ART DIRECTION, CONCEPTING, SIGNING STRATEGY & DESIGN, STORE ENVIRONMENT MARKETING
PHOTOGRAPHY Target Creative